Purple Tiger Party (“we”) are committed to protecting and respecting your privacy. This privacy notice sets out the ways in which we may process your personal data, your rights in relation to our processing and other matters.

This privacy notice contains important details about the way we will treat your personal data, and your rights in respect of the personal data that we hold about you.

This privacy notice applies in relation to information we collect from you via our website, in-store, in correspondence or otherwise.

For the purpose of UK and EU data protection law, the data controller is Purple Tiger Management a company in England & Wales with registered office at 17-25 Gallowgate, Newcastle Upon Tyne, NE1 4SG, and determines the purposes and way in which any personal data are, or will be, processed.

If you would like to contact us in connection with this privacy notice or its subject matter, please write to our Data Protection Officer, either by post to 17-25 Gallowgate, Newcastle Upon Tyne, NE1 4SG or by email to info@purpletigermanagement.co.uk, quoting ‘Security and Privacy Enquiry’.

Information we collect from you

This includes information that you give us by filling in forms or making a purchase on our website, by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use our website, open an account, subscribe to our mailing list, search for a product, place an order on our website, apply for any job via our website, use our social media platforms, enter a competition or promotion and when you report a problem with our website, products or services. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information and, in relation to any job application, your employment history, education records and other details relevant to your application.

In order to personalise your website experience and understand how people use our website, we may also gather information about the devices you use to access our website (desktop and mobile) and your use of our website. This may include the following information:

• Technical data about your device and browser such as the Internet Protocol (IP) address used to connect devices to the Internet, geographical location, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and login information.
• Information about your use of our website such as referral source, length of visits to certain pages, page views, website navigation paths including the clickstream to, through and from our sites (including date and time), items viewed or searched for, page response times, download errors, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from pages.

This data is collected automatically by our analytics tracking system and third party services and involves the use of cookies. As such, the data collected about you will depend on the cookie preferences you select using our cookie preference tool. Please see our Cookie Policy for more information about our use of cookies and tracking.

We may use CCTV in our stores for security monitoring purposes.

We also occasionally engage mystery shoppers who may film their experiences with our store staff to help ensure that our staff are providing the highest standards of service.

Cookies

Our websites use cookies for a variety of functions, including to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites.

We will tell you about the cookies used on our website when you first visit our website and provide you with the option to accept these cookies or change which cookies are set, using our cookie preference tool to accept or reject different types of cookies. We will also ask you to re-confirm your cookie preferences every 90 days if you re-visit our website.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Purposes for which we may process your information

We have set out below the purposes for which we process the information described in this notice and the legal basis we rely on for each processing purpose. UK and EU data protection law requires us to have at least one “legal basis” for processing personal data. The legal bases applicable to the personal data to which this notice relates are:

• Performance of contract: Where the processing is necessary for us to perform a contract that you are party to, or to take steps at your request prior to entering a contract, such as a contract for the sale of our products to you;
• Legal obligation: Where the processing is necessary for compliance with a legal obligation to which we are subject;
• Legitimate interests: Where processing is necessary for the purposes of our legitimate interests or the legitimate interests of a third party, provided that your interests or fundamental rights and freedoms which require protection of your data do not override those legitimate interests;
• Consent: If you have given your consent to us processing your personal data for specified purposes.